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Google is shutting down its Emmy Award-winning VR movie division, Highlight Tales, after six years of constructing out content material, Selection studies.

We’ve reached out to Google for affirmation.

“Google Highlight Tales means storytelling for VR. We’re artists and technologists making immersive tales for cell 360, cell VR and room-scale VR headsets, and constructing the revolutionary tech that makes it potential,” the group’s website reads.

The Highlight Tales staff was a part of the corporate’s Superior Applied sciences and Merchandise (ATAP) group. Very similar to Fb’s ill-fated Oculus Story Studio, there was by no means an enormous concentrate on monetizing what was being created internally.

The studio’s best-received work, “Pearl,” was nominated for an Academy Award and received an Emmy in 2017. The group additionally labored with Wes Anderson to convey a VR behind-the-scenes featurette on the making of his movie “Isle of Canines.” In November, the group launched its final main work, “Age of Sail,” a story movie that might be watched on cell and high-end VR techniques.

Google has made important investments in AR and VR, however has allowed opponents like Fb and Apple to surpass their shopper efforts.

Google’s efforts on its VR program went full throttle in 2016 and early 2017 whereas the corporate sought to maintain tempo with Samsung which was aggressively hocking cell {hardware} it had constructed alongside Oculus. It’s rumored the corporate made important modifications to its immersive divisions after Apple launched ARKit in mid-2017, aggressively shifting sources from its VR division to AR initiatives like its ARCore cell augmented actuality platform.

The corporate has not up to date its Daydream View VR headset since 2017, the corporate has ceded most of its floor to Oculus as its allowed merchandise like Lenovo’s Daydream View to die on the shelf as its did not make updates to its platform or direct important sources to bringing new content material on board. Now, with the reported shutdown of Highlight Tales, the corporate is now making it clear that they don’t assume constructing their very own content material is the correct method both.

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