Simply days forward of the return of “Sport of Thrones,” Roku has solid a take care of HBO which now provides the media system maker the flexibility to promote the premium channel as a subscription via its devoted content material hub, The Roku Channel. Initially a vacation spot without cost and ad-supported motion pictures and TV, The Roku Channel in January rolled out a major replace that put it in additional direct competitors with Amazon Channels with the launch of premium subscriptions.

Now, alongside the free content material, Roku customers can select to subscribe to premium channels like Showtime, Starz, EPIX, and others – together with, as of this week, HBO. These channels’ content material can then be streamed immediately via The Roku Channel itself on TVs in addition to inside Roku’s up to date cell app.

When The Roku Channel’s subscription platform made its debut earlier this 12 months, HBO was one of many largest names to come back up lacking, together with Netflix and Hulu.

However Netflix and Hulu don’t have a tendency to permit subscriptions via third-party platforms like The Roku Channel (or, extra just lately, by way of Apple TV+). HBO, nevertheless, does. The premium channel and residential to “Sport of Thrones” is out there as an add-on throughout a variety of streaming companies and a la carte TV suppliers – together with The Roku Channel’s largest competitor, Amazon Prime Video Channels. 

With out HBO in The Roku Channel, customers who wished to stream one in all TV’s largest reveals must go away Roku’s hub and navigate again to the Roku house display screen the place they might entry HBO immediately via its devoted Roku app. That was dangerous information for Roku because it’s attempting to maintain customers’ viewing exercise centralized and contained in a single spot, as a way to promote the ad-supported fare that helps Roku earn cash.

Roku says customers can now choose right into a free 7-day HBO trial in The Roku Channel, which then converts to a $14.99 per 30 days subscription if the trial isn’t cancelled.

Those that subscribe to HBO via The Roku Channel received’t have the ability to login to HBO’s standalone apps, HBO NOW or HBO Go, however will as a substitute watch its content material via Roku’s hub, the place its applications are featured alongside Roku’s over 10,000 free motion pictures and TV episodes.

Like different Roku Channel subscriptions, HBO will seem on customers’ one month-to-month invoice.

For shoppers, preserving all of your add-on TV subscriptions in a single place makes it simpler to trace what you’re paying for, and simplifies the cancellation course of while you’re prepared to regulate your wire reducing combine.


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