At this time InVision introduced even deeper integrations with Jira, letting customers embed precise InVision prototypes proper inside a Jira ticket. The corporate additionally introduced the Jira app for InVision Studio, letting designers in Studio see interactive Jira tickets in actual time.
InVision has already had lighter integrations with Atlassian merchandise, together with Jira, Confluence and Trello. It’s additionally price noting that Atlassian participated in InVision’s $115 million Sequence F funding spherical.
The partnership is sensible. Atlassian gives a parallel product to InVision, besides as an alternative of serving designers, Atlassian serves engineers.
But it surely brings up an attention-grabbing problem for InVision, final valued at $1.9 billion. The corporate went from creating its personal market with a paid prototyping and collaboration software to competing with giants and startups alike because it launched new merchandise.
InVision Studio, as an illustration, is supposed to compete with the likes of Adobe XD, Sketch, and Figma, amongst others.
On the similar time, InVision’s technique has at all times been to develop into a connective tissue for the broader design panorama. CEO Clark Valberg has mentioned up to now that he sees InVision turning into the Salesforce of the design world, with a broad array of partnerships and integrations throughout the trade to deal with every, nuanced fraction of the method in a single, fluid place.
“Up till now we’ve been a reasonably horizontal participant,” mentioned VP of Product Mike Davidson. “We created the marketplace for prototyping. There was no paid marketplace for a prototyping software till InVision got here alongside. Now that you just see us present a extra vertical stack of instruments, we don’t need to lose the good factor we’ve constructed with the InVision Prototyping software. It’s been extra common than we may have ever imagined.”
Davidson added that InVision now serves 100 of the Fortune 100 firms.
And since its launch in 2011, InVision has maintained that unique strategic course of staying open, notably with Atlassian. However InVision isn’t simply pleasant with Atlassian. The corporate additionally launched an App Retailer and Asset Retailer in InVision Studio (partnerships embody Slack, Dribbble, and Getty), with plans to launch a developer API so anybody can construct apps for InVision Studio. Plus, InVision has made a handful of acquisitions, and launched the Design Ahead Fund, which allocates $5 million towards investing in design startups.
VP of Product Mike Davidson believes that balancing this open backyard philosophy with the need to supply the easiest merchandise throughout your complete course of (mechanically placing InVision in competitors with different design startups) is likely one of the firm’s best challenges.
“We need to present a first-cclass expertise from starting to finish however we additionally need to present a system that’s open sufficient the place you should use your software of alternative for any one of many specific capabilities,” mentioned Davidson. “It’s a tough steadiness. We need to permit for designers and builders to decide on which instruments they use for no matter job they’re making an attempt to do, however we additionally need to be the only option for every a kind of capabilities.”