For the primary time, Netflix is making its content material obtainable to a different subscription media service. The corporate introduced at the moment it can deliver segments from its standard stand-up specials, plus different authentic content material, to Sirius XM’s new comedy station referred to as “Netflix is a Joke,” starting on April 15, 2019.
The station will probably be supplied on Sirius XM’s Channel 93, and can supply highlights from Netflix stand-up specials, comedy speak reveals, and different authentic programming, says Netflix.
This contains content material from massive names like Adam Sandler, Aziz Ansari, Invoice Burr, Chris Rock, Dave Chappelle, Ellen DeGeneres, Gabriel Iglesias, Jerry Seinfeld, John Mulaney, Ken Jeong, Ricky Gervais, Sarah Silverman, Sebastian Maniscalco, Trevor Noah, Wanda Sykes, and others.
The channel can even introduce its personal authentic each day present, filmed at Sirius XM’s new L.A. studios, the place well-known celebs and comedians will drop by to debate popular culture and different scorching matters of the day.
The cope with Sirius XM represents a notable milestone for Netflix, because it’s hasn’t earlier than partnered with one other subscription-based media firm to achieve a brand new viewers with its content material. It seemingly selected to take action on this case as a result of Sirius XM isn’t a direct competitor. Plus, the radio platform may serve to advertise Netflix’s programming to a invaluable goal demographic – these keen to pay for entry to authentic content material.
Along with the clips and segments from Netflix reveals, Sirius XM listeners can even be the primary to listen to new materials from high comics, earlier than their Netflix specials launch on the streaming service.
“Netflix Is A Joke Radio on SiriusXM will probably be an audio extension of our award-winning stand-up comedy on Netflix,” stated Netflix Chief Content material Officer Ted Sarandos, in a press release. “We’re thrilled to characteristic a few of the best and funniest performers on the earth with highlights from Netflix reveals in addition to authentic programming that additional celebrates the artwork of comedy, and we’re excited to do that in partnership with SiriusXM.”
The channel is now one among a number of comedy stations supplied on Sirius XM, together with Kevin Hart’s Snort Out Loud Radio Channel, Comedy Central Radio, Uncooked Canine Comedy, Jeff & Larry’s Comedy Roundup, and Sirius XM Comedy Greats, for instance.
It additionally arrives shortly after Sirius XM introduced one other new station to capitalize on its Pandora merger: Pandora NOW, the first station to stream throughout each companies.
Equally, the brand new Netflix station can even stream content material that’s obtainable elsewhere. That’s a little bit of a shift from Sirius XM’s earlier mannequin the place it targeted largely on exclusives, to at least one that acknowledges the ability one other big-name model can deliver to its service.
“SiriusXM is delighted to turn into the audio house for Netflix’s blockbuster comedy programming,” stated Scott Greenstein, President and Chief Content material Officer, SiriusXM, in a launch. “Netflix has established itself because the unequalled video supply for stand-up, attracting the most important names within the trade in addition to break-out newcomers, and we’re desperate to ship SiriusXM subscribers entry to their star-studded library, new specials, and authentic dwell reveals,” he added.