For the primary time in years, Netflix is not the highest grossing, non-game cellular app. As a substitute, that title now goes to relationship app Tinder. The change in place isn’t a surprise, given Netflix’s choice in December to cease paying the so-called “Apple tax.” That’s, it not permits new customers to enroll and subscribe to its service by means of its iOS utility.
The change was stated to value Apple tons of of hundreds of thousands in misplaced income per 12 months, on condition that Netflix’s app had been the world’s top-earning, non-game app since This fall 2016. Now, as an alternative of giving up its 15 to 30 % lower of subscription income, new customers have to enroll by means of Netflix’s web site earlier than they’ll use the app on cellular gadgets, together with each iOS and Android. (Netflix had dropped in-app subscriptions on Android earlier.)
App retailer intelligence agency Sensor Tower estimated Netflix had earned $853 million in 2018 on the iOS App Retailer. A 30 % lower would have been round $256 million. Nonetheless, after the primary 12 months, subscription apps solely must pay out 15 % to Apple. However Netflix had a particular deal, in accordance with John Gruber — it solely needed to pay 15 % from the get-go.
In any occasion, it’s nonetheless a big sum. And one massive sufficient to finish Netflix’s reign on the high of the income charts.
In Q1 2019, Sensor Tower estimates Netflix pulled in $216.Three million globally, throughout each the Apple App Retailer and Google Play, down 15 % quarter-over-quarter from $255.7 million in This fall 2018.
In the meantime, Tinder’s income has climbed. Within the first quarter, it noticed income develop by 42 % year-over-year, to achieve $260.7 million, up from $183 million in Q1 2018.
That put it on the high, in accordance with each Sensor Tower and App Annie’s estimates.
Past Tinder, Line, and Line Manga, the remainder of the highest grossing, non-game apps in Q1 2019 had been additionally targeted on streaming, music and video, in Sensor Tower’s evaluation. This included Tencent Video (No. 3), iQIYI (No. 4), YouTube (No. 5), Pandora (No. 6), Kwai (No. 7), and Youku (No. 10).
In the meantime the highest downloaded, non-game apps within the quarter had been largely these targeted on social media, messaging and video. This included, so as: WhatsApp, Messenger, TikTok, Fb, Instagram, SHAREit, YouTube, LIKE Video, Netflix and Snapchat.
TikTok, notably, has held onto its No. Three place, having grown its new customers 70 % year-over-year, by including 188 million in Q1. The expansion was pushed by India, the place 88.6 million new customers joined the app, in contrast with “simply” 13.2 million within the U.S. — or 181 % year-over-year development.
Up to now, Sensor Tower has seen the app put in over 1.1 billion instances. (However needless to say’s not complete customers — many individuals set up it on a number of gadgets. Neither is it month-to-month energetic customers. On that entrance, the app has 500 million month-to-month actives, as of the top of its third quarter 2018.)
TikTok additionally did effectively on the income aspect because of in-app purchases, although not effectively sufficient to begin rating within the high charts. Consumer spending was 222 % larger in Q1 2019 versus Q1 2018, reaching an estimated $18.9 million worldwide.
Total, Apple’s App Retailer accounted for 64 % of income in Q1, with shopper spending reaching $12.Four billion in comparison with Google Play’s $7.1 billion. New app downloads slowed on iOS in Q1, lowering 4.7 % year-over-year to 7.Four billion, whereas Google Play downloads grew 18.eight % to 20.7 billion.