And different secrets and techniques to a successful pitch deck, from DocSend

Lots of of billions of {dollars} in enterprise capital went into tech startups final 12 months, topping off large development this decade. Right here at DocSend, we’re seeing the downstream results in our information: traders who obtain DocSend hyperlinks are reviewing extra pitch decks than ever, as extra individuals construct corporations and attempt to get a slice of the funding alternatives.

So it stands to motive that making your pitch deck stand out is important to elevating a spherical. However how do you do this in such a aggressive panorama?

After analyzing each profitable and failed fundraising pitch decks, we’ve discovered that storytelling issues and this hasn’t modified over the previous few years. This makes intuitive sense — who doesn’t love a very good story?

However does telling a narrative assist founders elevate capital efficiently? And extra importantly, do you fail to fundraise in the event you don’t inform a narrative? On this put up, I’m going to share some arduous proof.

It follows up on my put up over on TechCrunch, taking a look at three huge errors we see in failed pitch decks.

Earlier than we begin diving into the info, right here’s why we all know: our doc sharing and monitoring platform is used every single day by hundreds of startups to share their decks securely with traders, with visits to pitch decks shared by way of DocSend having grown 4x from 2017 to 2018. Controlling for DocSend’s development, we estimate that traders are viewing 35% extra decks in 2018 than they did in 2017.

In whole, over 100,000 customers have shared over 2.2 million hyperlinks by DocSend since we launched in 2014, and these paperwork have acquired over 220 million views; whereas we’ve grown shortly amongst gross sales, enterprise growth and buyer success groups, startup pitch decks have continued to be a preferred use-case. We’ve additionally been analyzing the pitch information in a collaboration with Harvard Enterprise Faculty since 2015, so we’re skilled at analyzing and deciphering this information.

First impressions stick

The outdated adage “you solely get one likelihood to make a primary impression” is true on the subject of pitch decks, and in reality that was the case for our firm’s personal fundraising course of. Once I pitched DocSend for our seed spherical, I knew what we have been up in opposition to — why will this be a giant enterprise? And, why gained’t Google construct this? Our product was nonetheless in personal beta, and we had no income. Nonetheless, we had an MVP and those that have been utilizing our product, together with our potential traders, discovered the product to be very helpful.


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