I’ve observed one thing fascinating recently. 5 years in the past, senior builders with vital iOS expertise out there for brand spanking new work appeared roughly as straightforward to seek out as unicorns who additionally laid golden eggs. Even two years in the past, they had been awfully exhausting to unearth. This yr, although? Perhaps it’s only a random blip — however this yr, like the reality, they appear to be on the market. And some issues make me suspect it’s not a blip.
App Annie’s “State of Cellular 2019” refers obliquely to “cell maturity,” i.e. the purpose at which the variety of downloads per yr flattens out in a given market. That very same report reveals that the US is there; the variety of app downloads within the US elevated a paltry 5% from 2016 to 2018 — although it’s price noting that app income which flowed by the app retailer elevated 70% in that very same time.
In the meantime, the variety of apps within the iOS App Retailer is basically flat over the past two years — this has been influenced by extra stringent approval requirements from Apple, sure, however remains to be noteworthy.
In the meantime in the meantime, non-native cross-platform growth platforms are rising in recognition. “We scanned Microsoft’s iOS and Android apps and found that 38 of them, together with the likes of Phrase, Excel, Xbox, and lots of others, had been lately up to date to incorporate React Native” studies AppFigures, who add “Within the final yr use of React Native has practically doubled.”
I can verify anecdotally that purchasers are more and more taken with constructing cross-platform apps, or not less than easy cross-platform apps, in React Native. I actually don’t assume that is all the time the best transfer — I wrote about this choice and its trade-offs for ExtraCrunch a few months in the past — however It’s actually a extra viable choice than Cordova/Ionic, which I’ve had nothing however a number of horrible experiences with over time. After which there’s the sluggish however distinct rise of PWAs.
Is the app growth over? Are at this time’s app specialists doomed to change into the COBOL programmers of tomorrow? Not so quick. Native growth instruments and applied sciences have gotten quite a bit higher in that point, too. (As an example, I’ve by no means talked to anybody who doesn’t vastly desire Swift to Goal-C, and whereas Kotlin is newer, it appears to be on an identical trajectory for Android.) And we’re nonetheless seeing constant progress in a “lengthy tail” of recent app growth, which, as a substitute of being constructed for mass client or enterprise-wide audiences, are constructed and iterated for very particular enterprise wants.
However I’d nonetheless really feel not less than barely uneasy about going all-in as a specialist app developer if I used to be early in my profession. Not as a result of the market’s going to go away … however as a result of, barring some new transcendent know-how out there solely on telephones (possibly some AR breakthrough?) the relentless progress and ever-increasing demand of yesteryear is, in mature markets just like the US, apparently gone for the foreseeable future. There’s nonetheless some progress, however plainly’s being sopped up by the rise of non-native growth.
Briefly, for the primary time for the reason that launch of the App Retailer it’s doable to not less than envision a future wherein the demand for native app builders begins to decrease. It’s actually not the one doable future. This actually isn’t the standard knowledge — simply ask any of the hordes of Android builders flocking to Google I/O in Might, or WWDC in June. Nevertheless it may be price increase a backup technique, simply in case.