February’s acquisition of Anchor was a savvy transfer on Spotify’s behalf. It’s a intelligent and quickly rising firm that can assist the music service get an enormous leg up in its bid to construct podcast operation. For the appears to be like of it, nonetheless, the massive purchase out isn’t making Anchor complacent in relation to constructing out its personal choices.

The startup has performed a advantageous job offering instruments designed to additional decrease the bar of entry for podcasting. Anchor’s newest characteristic is an attention-grabbing addition on that entrance. Voice Messages is designed to supply listeners a method to supply spoken suggestions to indicate hosts.

As the corporate notes, the characteristic earlier required customers to have the Anchor app. The newly revamped characteristic now lets them document suggestions by clicking a hyperlink on a present’s Anchor profile and leaving up a minute lengthy notice. As soon as completed, a notification will likely be despatched to the host, with the audio file accessible by means of both the Anchor app or dashboard. From there, they are often added on to the present utilizing the Episode Builder.

Notably, listeners want to enroll and log in to go away a message. Anchor says that is an try to chop down on anonymity — and, one assumes, lend just a little accountability by associating the message with an actual individual.

The characteristic’s already been out there for choose podcasts, together with Casey Neistat & Candace Poole’s {Couples} Remedy and Widespread Science’s The Weirdest Factor I Discovered This Week. It’s now out there to all Anchor customers on the lookout for methods to driver listener engagement. It’s a pleasant addition for an intimate medium that too typically tends to be a a technique avenue.


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