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Gleb Kuznetsov refuses to accept much less. After spending years main product design for startups and company shoppers, Gleb began a boutique branding company, Milkinside, that helps shoppers translate new applied sciences into helpful merchandise.

Gleb and his crew of skilled creators are dedicated to serving the tip consumer, which is why they love taking merchandise from zero to launch. Their companies are costly, partly as a result of their experience in product growth, movement graphic design and animation, however we spoke to Gleb about why Milkinside is greater than only a branding company and the way they attempt to be the very best.

Why Gleb created Milkinside:

“I wished to create a crew that wasn’t simply an company that firms might contract, however a companion that may assist the shopper’s product growth from starting to finish. Every part from the product narrative, product branding, product design, UI consumer expertise, movement design, design languages, movement design languages, and many others. I regarded across the business and didn’t see what I used to be envisioning so I created my dream firm, Milkinside, in 2018.”

“Gleb has a type of uncommon abilities that may make atypical, plain components of a design come to life and doing so in a lovely and helpful manner. At all times pushing the boundaries.” Jacob Hvid, Stockholm, Sweden, CEO and Co-founder at Abundo

On widespread founder errors:

“There are a variety of founders who imagine they created helpful expertise and are completely sure individuals will use it. However every thing is moot if customers aren’t in a position to perceive your product narrative and the way it matches into their lives. Establishing a product narrative at an early stage is crucial. A whole lot of founders will attempt to create a minimal viable product as quickly as doable, however they aren’t desirous about the narrative, branding, the product design, and the way every thing comes collectively.”

Under, you’ll discover the remainder of the founder opinions, the complete interview, and extra particulars like pricing and charge buildings. This profile is a part of our ongoing sequence protecting startup model designers and businesses with whom founders like to work, primarily based on this survey and our personal analysis. The survey is open indefinitely, so please fill it out when you haven’t already.


Interview with Milkinside Founder and Director of Product Design Gleb Kuznetsov

Yvonne Leow: Are you able to inform me a bit of bit about your self and the way you bought into the world of branding and design?

Gleb Kuznetsov: I used to be 10 years previous once I began programming and studying completely different coding languages. On the age of 15, I shifted to design and have become fairly captivated with what could possibly be doable within the digital world. I labored as a product designer for 15 years earlier than I began Milkinside. I labored for large shopper product firms throughout varied verticals and platforms. Once I was a chief design officer at a startup, I used to be accountable for every thing from the product design, UI design, branding, promoting to producing product explainer movies.

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