Meet Dejbox, a French meals supply startup that tries to keep away from busy cities in an effort to accommodate individuals who really want a brand new lunch choice. The corporate is a full-stack meals supply startup that designs its personal meals, cook dinner them, promote them and ship them.
“Company headquarters are increasingly more usually removed from metropolis facilities. However what about lunch choices for these areas?” co-founder and co-CEO Vincent Dupied advised me.
Answering this query creates logistical challenges greater than the rest. It’s onerous to cowl broad areas which are unfold out throughout busy cities, resembling Paris, Lille and Lyon. And Dejbox has made some radical choices that set them other than well-known corporations, resembling Deliveroo, Uber Eats and even Frichti.
Every supply individual drives a truck with 100 to 150 meals. This fashion, they’ll ship a number of places of work throughout one run. It implies that clients can’t simply order one thing and get it 30 minutes later.
They should full their order earlier than 10:30am or 11am to get it for lunch time. And naturally, you may also order a number of days upfront in case you don’t wish to take into consideration lunch for the remainder of the week.
In relation to gross sales, Dejbox tries to identify essentially the most promising corporations to pitch them the service. After that, a number of staff often order from Dejbox daily. It implies that supply individuals carry a number of meals and go away them within the kitchen or on the reception desk.
“Our supply individuals are a bit like mail carriers, they’ve the identical itinerary daily and their very own purchasers,” Dupied mentioned.
That’s why Dejbox needs to empower its supply workers as a lot as potential. They’re all full-time staff and so they get month-to-month reviews telling them how a lot income they’ve generated for the corporate.
This mixture of low buyer acquisition price, low unit economics and excessive lifetime worth has been working nicely. Partech first noticed them on the finish of 2015 and invested a tiny $560,000 seed spherical (€500,000). Dejbox was solely delivering 80 meals per day within the Lille space again then.
The startup rapidly expanded to Paris and Lyon with the very same give attention to company headquarters in boring areas. In March 2017, Dejbox raised a $2.three million Collection A spherical (€2 million) from Partech and Leap Ventures. The corporate launched in Bordeaux just a few months later.
And the corporate is kind of clear in relation to metrics. In the course of the first ~18 months, the startup generated $1.Four million in income, $4.5 million in 2017 and $11.three million in 2018 (€1.2 million, €Four million and €10 million respectively).
This 12 months, the corporate plans to generate $22.5 million in income (€20 million) and open two new cities — Nantes and Grenoble. Dejbox now delivers 10,000 folks daily.